As a synth collecting record collector I’m always happy to find 7″ singles with synths on the cover or similar stuff but this is even better. Years ago I found this mysterious single from a second hand record shop for a couple of euros. With no mention of the performer the single only has the track’s title “The Roland Rap” with writer credits on it’s label and the texts “All instruments by Roland & Musiikki Fazer 1984”. Instantly when I saw the title I wondered if it could be a Finnish advertisement jingle for Roland synths. And that’s exactly what it was.
A cheesy soft electro track goes on for well over a minute but then the long wait is rewarded. As the lyrics go on about the benefits of midi and the amazing sounds of Juno- 106, you can’t help but wonder, who was this track made for and why? Soft spoken vocalist rambles on and on about Roland’s 1984 synth and music gear line-up but the real treat comes at 1:53 when he tell’s about Roland’s new guitar synth. “Try the guitar synth, play a note and see, it will blow you off, just wait and see.” Hahahah! Personally, I’ve never owned a guitar synth and am not aware of their sexual abilities, but that claim seems just a little bit exaggerated. None of my synths have unfortunately ever blown me off.
The chorus is just pure amazingness. A high pitched voice singing “Roland! We design the future!” All in all, surely the best synth advertisement I’ve ever heard. Made in Finland.
Tomi / Turku Synth Club
P.S. Don’t forget today’s Synth meeting at 17 in Bar Kuka.